As many of you know, I’m a big Twitter user. I practically use it every day to learn more about my industry, my peers, and what’s going on in this big world of ours. I’ve found a huge benefit in using Twitter to stay up to date on the pulse of corporate communications, and I often re-tweet articles or blog posts that I find interesting. Allow me to share a few of the golden nuggets I’ve found while scrolling through my feed recently:
The author in this article gives kudos to CEO James White from Jamba Juice, a well known and refreshing chain store just minutes from my office, who has embedded a strong culture within the company that has lasted through tumultuous times. Two of the five key ways that you build a strong culture are communicating from the top down, and actively engaging your community. I believe it is crucial for communicators to have a seat at the leadership table, and I’ve seen a lot of great employee campaigns come to fruition at my company because of this. We even have our culture code listed as an FY’18 objective as a company! I can imagine, however, that there are some companies out there where communicators might not have a seat at the table, and the challenges that they would face as a result of that. From experience, it is SO SO SO important that leadership is onboard with corporate communication strategy. Otherwise, you cannot expect a strong and engaged community.
In this article written by Davis & Company’s CEO Alison Davis, internal communicators are encouraged to rise above and become rockstars. With a few of her helpful tips, she suggests that you can become a rockstar communicator by:
- Channeling the characteristics of a rock star.
- Using evidence to make your case.
- Sharing best practices.
- Changing the conversation from tactical to strategic.
- Focusing on outcomes.
- Not letting setbacks get you down.
- Measuring your results.
Intriguing title, wouldn’t you say? This article by WorkDesign Magazine is about eBay, and the gorgeous renovations they’ve completed at their headquarters in California including touchscreen walls, natural light, unique installations, and more. They claim, “These dynamic experiences not only invite guests to engage with the company’s story; they also help transform the eBay workforce into a connected, empowered community.” One of the tips they suggested for starting your own workplace transformation that really made me think was to use your company data to bring your brand to life. Reading this gave me some really great ideas about implementing more data into my own communication programs.
If you’re looking for a good laugh, and a trip down memory lane, read this short article and remember the times when social media didn’t exist, there was no such thing as internal communications, and smartphones weren’t a thing!
If you’re interested in more articles like these, give me a follow at @beckyykurtz.